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Jeevak Badve

Vice President, Strategic Growth

Sundberg Ferar


Jeevak is the Vice President - Strategic Growth at Sundberg+Ferar: a full service Industrial Design Studio supporting the Product and Vehicle industries from its metro Detroit location, since 1934.  He combines a unique blend of creative design + engineering + business talent to leverage product design’s integration in the clients company’s strategic business plan for a sustainable growth. He innately understands the core creative design & product development process as well as prevailing market dynamics and the strategic placement of the design function in that framework.  Jeevak has more than 17 years of professional industrial design experience. He started his career with Tata Motors and then on to Tata-Johnson Controls, Remote3D, Tata Elxsi, GM Warren Design center, ASC and now at Sundberg-Ferar Innovation studio. His end clients include fortune 300 companies like GM Design, VW, Navistar, IC Bus, Hyundai, Saleen, Monaco, Tata, Coda, IC Bus, Fiat etc.


He is often invited to speak on the intersection of product innovation and business, including speaking engagements at IDSA international conference, Wards Auto interiors conf, Business Innovation conf, Ross School of Business, CCS, etc.  He sits on the board of IDSA and also chairs the Central district design conferences. He also sits on DC3 board and MSU Executive MBA Alumni Board.  He completed his Executive MBA studies from Michigan State University, Eli Broad Business School, his Master’s in Industrial Design from IIT-Powaii and his Bachelor’s in Mechanical Engineering from Pune University, India.


He lives in Rochester Hills, a northern suburb of Metro Detroit, with his wife and two notoriously curious kids. He loves flying kites, kayaking and backpacking in the wild.